Recognizing First-Touch Vs. Last-Touch AttributionUnderstanding first-touch attribution models can help online marketers determine which channels or campaigns are best at driving initial engagement. This model gives all conversion credit history to the very first touchpoint, such as a paid ad or social message.Last-touch acknowledgment designs conc

Understanding First-Touch Vs. Last-Touch AttributionUnderstanding first-touch acknowledgment designs can help marketers recognize which networks or campaigns are best at driving first interaction. This model offers all conversion credit to the initial touchpoint, such as a paid ad or social post.Last-touch acknowledgment models focus on the final i